More than just a memorable logo, great branding increases the value of a company. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.

In this course you'll learn:

1. how to create a logo
- free resources
- on a budget
- working with a designer
2. how to create your brand color palette
3. create font pairings
4. How to put it all together in one cohesive brand guide.

You'll also receive a free brand guide template editable in Canva.

Brand Guides are the perfect first step because they help you craft the rest of your brand: website, social media, landing pages, product design, etc. If you are working with a designer or social media manager, send them a copy of your brand guide to help them create graphics and designs that fit the brand you created.